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The Client

RISE The Movement is a global community with a mission to connect and empower women investors worldwide through education, collaboration, and impact investing.

The Brief

I was contracted by RISE to develop a LinkedIn marketing strategy to help grow their online community and convert leads onto a discovery call. The goal was to generate 5-10 discovery calls per month with leads to join the RISE community, as well as potential partners.

The Process:

Profile Optimization - We started with a thorough optimization of the Founder Tanaha's LinkedIn profile to ensure her profile was complete and compelling to their target audience.

Outreach Strategy - We developed a series of messages to be used for direct outreach on LinkedIn, designed to drive leads to book a discovery call with Tanaha.

Execution - Using LinkedIn Sales Navigator, we outlined 4 different personas to represent various demographics of RISE's target audience. We then conducted filtered searches to identify qualified leads and begin our outreach strategy.

Refinement - We consistently reviewed the analytics to identify the messaging that was performing best for each persona and adjusted our strategy to maximize our results.

The Results

For the first two months, our primary focus was on refining our strategy to identify the right messaging sequence to meet our objectives. During this time, we generated 3 leads from LinkedIn who booked a discovery call with Tanaha. After refining our strategy, we booked 15 calls in the third month and continue to generate 3-5 qualified leads each week.

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