LinkedIn Lead GenerationĀ Campaign
I developed a LinkedIn marketing strategy for a Career Coach with the goal of booking two discovery calls per week with qualified leads.
Actions:
Profile Optimization -Ā I started with a thorough optimization of theĀ coach'sĀ profile to ensure it was complete and compelling toĀ her target audience.
Outreach Strategy - IĀ developed and executedĀ an outreach strategy that included message templates for sending connection requests, booking calls & follow-up.
Results: I exceeded the campaign goal by scheduling 22 discovery calls over a period of 8 weeks, an average of 2.75 calls per week.
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